For over 80 years BMW has provided us with quality German designed motorcycles deep in tradition with their boxer-style engines. Today, BMW is changing and evolving. Its goal is to launch its motorcycle division in a direction never before taken by the company by using new age technology and innovation. Read on and see what is ahead for you from BMW.
Total Motorcycle interviewed Norm Wells, BMW Motorcycle's National Motorcycle Manager for Canada, at the 2005 Calgary Motorcycle Show on January 8th, 2005. Norm has been with BMW for over 20 years and was just the right person to interview to see where BMW's new direction will be taking us.
